Which Social Media Platform is for Me?

If you want to market your brand, you have to use the internet. Once you’re connected, you cannot avoid social media. Services such as Facebook, Instagram and Snapchat have connected people like never before, creating online relationships that aren’t substitutes for in-person interactions, but rather, extensions which further our realm of communication. Since marketing is all about creating a message that reaches a wide range of people directly and impactfully, social media is the perfect tool. The question remains, which social media channel is the very best to market my business? Let’s take a careful look at main options when it comes to social media.

Instagram

The sleek and simple design of Instagram has helped to make it top among photo-sharing apps. Thanks to its straightforward interface and specific focus, Instagram users can scroll through their feed easily. As a marketing tool, Instagram can be pretty significant. Users can upload photos and videos from their phone easily. As a marketer, you can share the most eye-catching images that are relevant to your business and use appropriate hashtags to gain a following. Plus, you can easily follow Instagram pages of similar businesses in order to establish your name. A disadvantage of Instagram is that you don’t have much room to elaborate in posts.

Facebook

The grand behemoth of social media sites, Facebook is so widespread that everyone you meet is going to assume you have it (even if they themselves don’t). Facebook realizes its power as a marketing tool, allowing users to easily create pages to promote their businesses and allowing them to “boost” posts to reach a wider selection of readers, depending on how much they want to pay and how long they want their campaign to last. Any business should have a presence on Facebook if it wants to do well. However, the crowded market of Facebook means that your page could end up lost in the shuffle of congested news feeds, meaning you’ll need to be some-what innovative in order to truly stand out.

Snapchat

At first glance, Snapchat might seem disposable. After all, the whole point of it is that the photos and videos you share disappear after a certain amount of time. So how is that conducive to marketing? Well, savvy marketers can use the sharing mortality of Snapchat to their advantage by creating truly memorable and urgent ads for their services. Just like how a television commercial has to make use of every single second, so does a Snapchat promotion. The short lifespan can be a disadvantage, but only if the ad has no staying power in peoples’ memories.

LinkedIn

The job search game has been greatly affected by the introduction of LinkedIn. Users can create a network through “connections” and grow it wider and wider in order to help them grow their professional network. While LinkedIn might not have the frills of Facebook or Instagram, its emphasis on straightforward, professional communication means that you can promote your brand in a way that won’t displease others.

Twitter

“Brevity is the soul of wit” or, in the case of Twitter, replace “brevity” with “140 characters or less.” One of the most influential social media sites, Twitter has revolutionized communication and turned the word “hashtag” into a everyday household word. With the ease of retweets and favorites, you can get your business off the ground running by firing off some great tweets. You just have to make sure you can deliver an impactful message with your limited character allowance.

So, which of these social media channels is the very best for marketing? Is it Instagram for its photo emphasis? Is it LinkedIn for its professional emphasis? Ultimately, it’s up to the each individual. Each has its own distinct pros and cons, but the full benefit can only be felt if the marketer invest their energy into creating quality content. You can’t guarantee overnight success but with time and determination, you can reap the benefits of your hard work.

16 Comments

  • Lisa P. Sicard

    Reply Reply April 12, 2017

    Hi Dan, I just love Twitter. I think it’s the brevity for me. Even when I receive and send emails I like to keep them short. If I receive a long one – I get overwhelmed and don’t respond or sometimes don’t even read it. I like to get to the point.
    I like Facebook for family and friends but do have a page for my blog as well. It’s a MUST place for all of us.
    LinkedIn is awesome for its professionalism and reaching like minded people.
    All of the networks offer different things for different reasons.
    Everyone has to figure out what is best for their businesses and which work the best. Sometimes you have to test them out for a while too.
    I’ve also found the place you spend most of the time at is where most of your traffic tends to come from. Interesting indeed.
    Thanks Dan for the info on each of these.
    Lisa P. Sicard recently posted…5 Reasons Why Your Social Media Marketing is Failing to Attract CustomersMy Profile

    • Dan Guillermo

      Reply Reply April 13, 2017

      Lisa
      I am learning to use Twitter and other social media platforms in my business. You website has served as a good reference for me.
      Thanks for stopping by.

  • VISHAL KUMAR

    Reply Reply April 13, 2017

    Hi ,This is a very informative article.Lots of good points here.Will visit the site again.Thanks

  • Mandy Allen

    Reply Reply April 13, 2017

    Hi Dan,

    I use all of these except snapchat, which I have to admit to being someone who simply does not understand the advantages of using it. I also have an Instagram account with nothing on it, I do understand its importance but have not got round to exploring how to use it effectively yet! Nice overview of each, thanks for sharing!

    Enjoy the journey!
    Mandy Allen recently posted…And We Have Lift Off!My Profile

    • Dan Guillermo

      Reply Reply April 19, 2017

      Thanks for stopping by Mandy.
      I’m getting started on social media which is what led to my research for this post. It would be too hard for me to start on all of them simultaneously.

  • Sherman Smith

    Reply Reply April 15, 2017

    Hey Dan,

    Out of your list I only use Facebook, Twitter and LinkedIn. This year I find myself using Twitter and Facebook more often as opposed to last year which were Twitter and Google+.

    With Facebook I started focusing more on my Facebook page using boosts. I based this off of the interest section in Google analytics to determine who I’ll promote my posts and page too.

    I do the same with Twitter. I started interlinking posts getting very little traffic with posts get more traffic based on the fact most of my traffic comes from Twitter.

    Thanks for sharing! Have a great weekend!
    Sherman Smith recently posted…How To Build Trust And A Loyal Following With Your BlogMy Profile

  • Susan Velez

    Reply Reply April 19, 2017

    Hi Dan,

    I’ve found that Facebook and Pinterest seem to be working well for me. I am still learning as much as I can about using them successfully. Twitter comes in 3rd for my site.

    Right now I am putting most of my focus on Pinterest. Once I figure out how to use that one more successfully, I’ll then start to focus on Facebook.

    I’ve found that if I focus on learning one at a time, I tend to get more of a return. I haven’t done Instagram or LinkedIn, so not sure if I’m missing any potential traffic.

    However, right now I’ll stick with the ones that seem to be working for me.

    Thanks for sharing and I hope you have a great day 🙂

    Susan

    • Dan Guillermo

      Reply Reply April 19, 2017

      Aaahhh, I forgot to mention Pinterest. I’ve heard of some bloggers having great success with it. That is a smart move, good luck with it.

      Thanks for stopping by

  • arvind

    Reply Reply April 27, 2017

    Hi Dan

    My favorites are Facebook and LinkedIn, these platforms are very useful for me personally and professionally….i can make friends in them them as well as share any knowledge with them…Pinterest and Instagram are also good…nice article..thanks a lot for sharing…!!!

    Arvind
    arvind recently posted…Use free Plagiarism Online Checker to write Quality ArticlesMy Profile

  • Aman tripathi

    Reply Reply May 3, 2017

    Hy this article so good

    thanks sharing

  • ePriceInfo

    Reply Reply May 9, 2017

    super information, thank you sir… 

  • Saila Shila

    Reply Reply June 19, 2017

    I have to maintain a good professional network for this I think LinkedIn more suitable for me. Thanks for your good and informative article.
    Saila Shila recently posted…10th July (Bengali Full Movie) Chiranjeet, Rituparna Sengupta, DebashreeMy Profile

  • riya Kaur

    Reply Reply July 12, 2017

    hy
    This is a very informative article.Lots of good points here. and I get some good point in this article
    I Will visit the site again.
    Thanks For Sharing This Article
    riya Kaur recently posted…Urinary tract infection (UTI) Treatment in IndiaMy Profile

  • Nzekwe Godswill

    Reply Reply August 24, 2017

    hello, Mr your article is very good and informative.

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